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Zero
Immersive Brand Storytelling
Brief
For Zero, an imagined premium water brand, we envisioned a minimalistic ad that would capture the product’s purity and clarity. Our aim was to seamlessly integrate the water bottle with its natural surroundings, reflecting the brand’s essence of refreshment and simplicity.
Result
We overlaid a glass water bottle onto real-world footage, using light refraction and reflection to harmonise it with the environment. The bottle mirrors the movement and lighting of the background, enhancing a sense of purity and natural quality. This immersive effect not only highlights Zero’s elegance but also conveys an effortless connection to nature, positioning it as a brand defined by refreshment in its purest form.
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