Aricity
Jewellery That Transcends Boundaries
Brief
For Aricity, an imagined luxury jewellery brand, we set out to create an ad that would amplify its allure, positioning the brand as one that offers not just jewellery, but experiences that evoke wonder and aspiration. Our goal was to elevate Aricity’s pieces to a cosmic scale, embodying the timeless elegance and boundless allure that high-end consumers seek.
Result
This CGI ad transports viewers into a celestial realm, where diamonds emerge from behind the moon, and a golden ring orbits the Earth, illuminated by its glow. Blending jewellery with the cosmos, we crafted a narrative that speaks to Aricity’s audience: those who seek beauty that’s as enduring as the stars. This ad redefines Aricity as a brand offering timeless investments, inviting clients to view each piece as a touch of the infinite.
